Last updated: 01/05/2026

This Privacy Policy explains how DIVA BEAUTY STUDIO LTD, trading as divaglow, collects, uses, stores and protects your personal information when you visit or shop on our website: https://divaglow.co.uk.

We respect your privacy and are committed to protecting your personal data in line with the UK General Data Protection Regulation, the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations.

1. Who we are

Brand name: divaglow
Company name: DIVA BEAUTY STUDIO LTD
Company number: 14729458
Registered address: 17 Lesford Road, Reading, England, RG1 6DX
Registered in: England and Wales
Website: https://divaglow.co.uk

For privacy questions or requests, contact us at:

Email: info@divaglow.co.uk
Postal address: 17 Lesford Road, Reading, England, RG1 6DX

For the purposes of data protection law, DIVA BEAUTY STUDIO LTD is the data controller of the personal information we collect through this website.

2. What personal information we collect

We may collect the following types of personal information.

Information collected when you place an order

When you buy from us, we may collect:

  • Full name
  • Billing address
  • Delivery address
  • Email address
  • Phone number
  • IP address
  • Order details
  • Payment status
  • Delivery information
  • Any other information you provide at checkout

We do not store your credit card, debit card, PayPal or bank details on our website. Payments are handled securely by third-party payment providers such as Stripe and PayPal.

Information collected through contact forms

When you contact us through a form on our website, we may collect:

  • Full name
  • Email address
  • Phone number
  • IP address
  • Any information you choose to include in your message

Information collected through product or article reviews

When you leave a review or comment, we may collect:

  • Name provided
  • Email address provided
  • Comment or review content
  • IP address

Your review name and comment may be displayed publicly on our website if the review is published. Your email address will not be displayed publicly.

Information collected automatically

When you visit our website, we may collect technical and usage information, including:

  • IP address
  • Device type
  • Browser type
  • Pages viewed
  • Time spent on pages
  • Referring website or advert
  • Clicks and interactions
  • Approximate location based on IP address
  • Cookie and tracking identifiers
  • Shopping activity, such as viewed products or abandoned baskets

We may collect this information using cookies, pixels, tags and similar technologies.

3. Tracking, analytics and advertising technologies

We use tracking and analytics tools to understand how visitors use our website, improve our services, measure advertising performance and personalise your experience.

These tools may include:

  • Google Tag Manager
  • Google Analytics
  • Microsoft Clarity
  • Google Ads
  • Meta Pixel and related Meta advertising tools
  • TikTok Pixel and related TikTok advertising tools

These technologies may collect information about your device, browsing behaviour, pages visited, products viewed, purchases, clicks, scrolls and interactions with our website.

Where required by law, we will ask for your consent before placing non-essential cookies or similar tracking technologies on your device. UK PECR rules apply to cookies and similar technologies, and the ICO says organisations must explain clearly what cookies do and what they are used for.

You can manage or withdraw cookie consent through our cookie banner or cookie settings tool, where available.

4. How we use your personal information

We use your personal information to:

  • Process and deliver your orders
  • Take payment and manage payment confirmation
  • Provide customer support
  • Respond to enquiries
  • Send order confirmations, delivery updates and service messages
  • Manage returns, refunds and complaints
  • Publish and manage reviews
  • Prevent fraud and protect our website
  • Improve our website, products and customer experience
  • Analyse website performance
  • Measure advertising performance
  • Show relevant adverts on platforms such as Google, Meta and TikTok
  • Personalise offers, content and product recommendations
  • Send marketing emails where you have subscribed or where the law allows us to do so
  • Comply with legal, tax and accounting obligations

If you subscribe to our newsletter, we may use your website activity and purchase activity to personalise offers, recommendations and content.

We may also use website activity data to create a more personalised experience on our website, such as showing relevant products, offers or content.

5. Our lawful bases for using your data

Under UK GDPR, we must have a lawful basis for using your personal data. The lawful basis depends on how and why we use the data. The ICO explains that organisations must identify an appropriate lawful basis for each processing purpose.

We rely on the following lawful bases:

Contract

We use your data to fulfil orders, deliver products, process returns, provide customer service and manage your account or purchase.

Consent

We rely on consent for activities such as:

  • Non-essential cookies and tracking technologies, where required
  • Email newsletter subscriptions
  • Certain personalised marketing activities
  • Some advertising and analytics cookies or pixels

You can withdraw consent at any time.

Legitimate interests

We may use your information where it is necessary for our legitimate business interests, provided your rights do not override those interests. This may include:

  • Improving our website
  • Responding to enquiries
  • Preventing fraud
  • Managing reviews
  • Understanding customer behaviour
  • Measuring business performance
  • Personalising website content where consent is not legally required
  • Sending limited marketing to existing customers where permitted by law

Legal obligation

We may use and keep certain information to comply with legal obligations, including tax, accounting, fraud prevention, consumer protection and regulatory requirements.

6. Marketing communications

If you subscribe to our newsletter, we may send you emails about our products, offers, news and helpful nail care content.

You can unsubscribe at any time by clicking the unsubscribe link in our emails or contacting us directly.

We may also send marketing to existing customers where permitted by PECR, but you will always have the option to opt out.

We do not sell your personal data to third parties.

7. Personalised advertising and remarketing

We may use advertising tools from Google, Meta and TikTok to show relevant adverts to people who have visited our website, viewed products, added items to basket or purchased from us.

This may involve sharing limited event data with advertising platforms, such as:

  • Page views
  • Product views
  • Add-to-basket events
  • Purchase events
  • Cookie or pixel identifiers
  • Hashed contact details, where applicable and permitted

This helps us measure advertising performance and show more relevant adverts.

Where required, we will only use advertising cookies or similar technologies with your consent.

8. Microsoft Clarity

We may use Microsoft Clarity to understand how visitors interact with our website. This can include session recordings, heatmaps, clicks, scrolling and page interactions.

This helps us improve website usability and customer experience.

Microsoft Clarity may collect information such as your IP address, device information and browsing behaviour. Where required, this will be controlled through our cookie consent settings.

9. Who we share your information with

We do not sell your personal information.

We may share personal information with trusted service providers who help us operate our business, including:

  • Website hosting providers
  • Ecommerce platform providers
  • Payment processors, including Stripe and PayPal
  • Delivery and courier companies
  • Email marketing platforms
  • Analytics providers
  • Advertising platforms, including Google, Meta and TikTok
  • Fraud prevention and security providers
  • IT support providers
  • Accountants, legal advisers or professional advisers
  • Regulators, authorities or law enforcement where legally required

These third parties may only use your information where necessary to provide services to us or where they have their own lawful basis to process it.

10. International transfers

Some of our service providers may process personal data outside the UK.

Where personal data is transferred outside the UK, we will take steps to ensure it is protected in line with data protection law. This may include using adequacy regulations, International Data Transfer Agreements, the UK Addendum to the EU Standard Contractual Clauses, or other appropriate safeguards.

11. How long we keep your data

We keep personal information only for as long as necessary for the purposes described in this Privacy Policy.

Typical retention periods may include:

  • Order and transaction records: up to 6 years for tax and accounting purposes
  • Customer service enquiries: up to 3 years after the enquiry is resolved
  • Contact form submissions: up to 3 years
  • Reviews and comments: for as long as the review remains published, unless removal is requested or legally required
  • Marketing subscription data: until you unsubscribe or your data is no longer needed
  • Cookie and analytics data: according to the lifespan of the relevant cookie or analytics setting
  • Fraud prevention and security data: as long as necessary to protect our business and customers

We may keep data for longer if required by law, to resolve disputes, enforce agreements or protect legal rights.

12. How we protect your information

We use appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

These measures may include:

  • Secure website connections
  • Restricted access to personal data
  • Payment processing through secure third-party providers
  • Security monitoring
  • Password and access controls
  • Staff or contractor confidentiality obligations where applicable

No website or online system can be guaranteed to be completely secure, but we take reasonable steps to protect your information.

13. Your rights

Under UK GDPR, you have rights over your personal data. The ICO lists these rights as including the right to be informed, access your data, correct inaccurate data, erase data, restrict processing, object to processing and data portability in certain circumstances.

You may have the right to:

  • Ask for a copy of the personal data we hold about you
  • Ask us to correct inaccurate or incomplete data
  • Ask us to delete your personal data
  • Ask us to restrict how we use your data
  • Object to certain types of processing
  • Withdraw consent where we rely on consent
  • Ask for your data in a portable format, where applicable
  • Object to direct marketing at any time

To exercise your rights, contact us at:

Email: info@divaglow.co.uk

We may need to verify your identity before responding.

14. Cookies

Cookies are small files placed on your device when you visit a website. We use cookies and similar technologies to:

  • Make the website work properly
  • Remember your preferences
  • Analyse website traffic
  • Improve the website
  • Measure advertising performance
  • Personalise content and offers
  • Show relevant adverts

Some cookies are essential and cannot be switched off because the website needs them to function. Non-essential cookies, such as analytics and advertising cookies, will only be used where we have the required consent.

You can control cookies through our cookie banner, cookie settings tool and your browser settings.

For more information, see our Cookie Policy: https://divaglow.co.uk/cookie-policy/

15. Children’s privacy

Our website and products are not intended for children under 13. We do not knowingly collect personal data from children.

If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to delete it.

16. Links to other websites

Our website may contain links to third-party websites, plugins or platforms. We are not responsible for the privacy practices, content or security of those third-party websites.

You should read the privacy policy of any third-party website you visit.

17. Complaints

If you are unhappy with how we handle your personal data, please contact us first so we can try to resolve your concern.

You also have the right to complain to the UK data protection regulator:

Information Commissioner’s Office
Website: https://ico.org.uk
Telephone: 0303 123 1113

18. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website, legal obligations or the way we use personal information.

The latest version will always be available on this page.